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Epium Blog

Clear-eyed takes on AI and tech. Occasionally harsh, always grounded. Always honest.

Practical guide to using AI to optimize Amazon listings in 2025

Practical AI for Amazon Listings (2025): Writing for COSMO, Not Keywords

4 Oct 2025

AI isn’t magic - it’s an assistant. And like any assistant, it only delivers quality when you give it clear instructions. This guide shows how to use AI for something concrete: writing and optimizing Amazon listings in 2025. You’ll see exactly how to brief an AI so it produces usable, compliant copy that aligns with Amazon’s COSMO algorithm - instead of keyword-stuffed nonsense. If you want to understand how prompt engineering translates into real business outcomes, this is it.
  • amazon, ecommerce, practical AI
When we get AGI it's not going to run away overnight.

AGI Won’t Explode – It’ll Crawl (And We’ll Still Have Time to Pull the Plug)

12 Sep 2025

The Hollywood fantasy says AGI will wake up, rewrite itself in seconds, and take over the world. Reality says no. Training frontier models takes months, costs millions, and burns megawatts. Compute, math, and bandwidth don’t vanish because a script demands it. AGI won’t explode - it’ll crawl. The real threat isn’t machines escaping, it’s humans rushing to give them power before they’re ready.
  • agi, ai hype, ai safety, artificial general intelligence, Exponential Growth Myth, future, hollywood, Tech Reality Check
Retrieval Augmented Generation - RAG

If you want AI that actually knows your data, use retrieval-augmented generation (RAG)

19 Aug 2025

RAG (retrieval-augmented generation) connects AI models to your actual business data, products, and documents so you get accurate, context-aware answers instead of generic responses. This article explains what RAG is, how it works, and why it’s essential if you need an AI assistant that truly understands your company.
  • customize ai, documentation, faq, rag, retrieval-augmented generation
RAG Explained and problems with them

RAG Decay: Why Your Knowledge Bot Gets Dumber Every Week

14 Aug 2025

Retrieval-Augmented Generation (RAG) can make your AI sound like it knows your business inside-out - until it quietly rots. This post explains what RAG really is, why it decays into stale, bloated answers, and the unglamorous maintenance work that keeps it sharp and trustworthy.
  • rag, RAG Maintenance, retrieval-augmented generation, Vector Database

AI in eCommerce: A Revolution or Just Another Overhyped Buzzword?

14 Jul 2025

AI is often seen as the cure-all for ecommerce problems, from customer service to inventory management. But AI is just a tool, not a magic bullet. While it can automate tasks and improve efficiency, it won’t fix a flawed business model or poor strategy. AI is most useful for optimization, like inventory sorting or personalizing customer experiences. Using it just to follow trends or avoid the hard work, like keyword research, is a waste. The real value of AI comes when it solves specific problems, not when it's used for everything. If used correctly, AI can revolutionize parts of your business; otherwise, it’s just another overhyped tool.
  • ai, automation, business, chatbot, data, ecommerce, inventory, keywords, optimization, technology

Hallucination Nation AI

20 Jun 2025

Most people use AI wrong, expecting brilliance from nothing and getting polished nonsense in return. Here’s the hard truth: AI’s great at summaries and rewrites, but leave it alone with a blank page and it’ll invent facts, companies, even your next Nobel Prize. Learn how to make AI useful, or enjoy your trip through hallucination nation.
  • ai, automation, content creation, hallucinations, language models, llms, post-processing, productivity, summarization, text generation